With the introduction of the new hybrid services, a new way of commercial exploitation was created, with targeted possibilities for promoting advertising messages on the big screens, with precision and exactly measurable.
Hybrid Television was launched in Greece in December 2017 by our company
In the first month, approximately 10,000 TV sets were activated and by the end of 2018 the number of HbbTV capable devices exceeded 350.000.
According to statistics, about 1.500 televisions are activated every day. Based on statistics, television stations that offer hybrid services increase the time spent by the viewer on their channel.
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